My expertise ranges from ideating and managing content strategies to drive growth with compelling stories and narratives. With five+ years working for start-up companies in the luxury retail sector, I am an organised project manager with experience in copywriting, marketing, art direction, as well as content management.

I have worked for award-winning luxury brands in the interiors sector, like Kent & London and FLOOR_STORY. I have also worked with pioneering e-commerce retailer, Artisan & Fox, and have assisted in the launch of MADE51’s online store in bringing refugee-made craftsmanship to the global marketplace.