Art Direction

Company: Artisan & Fox
Art Direction: Rebecca Hughes

Artisan & Fox is an online marketplace selling a curation of ethical products made by artisans around the world. Their mission is to empower artisans around the world; and connect consumers to stories of heritage and craft. My role at Artisan & Fox encompassed managing and leading our content strategy with —

• Sourcing props, backdrops, and outfits for photoshoots.

• Model styling on shoot.

• Ideating on photoshoot concepts and campaigns.

• Creating moodboards.

• Product styling on shoot.

• Painting backdrops.