Content Creation

Company: Artisan & Fox
Content Lead: Rebecca Hughes

Artisan & Fox is an online marketplace selling a curation of ethical products made by artisans around the world. Their mission is to empower artisans around the world; and connect consumers to stories of heritage and craft. My role at Artisan & Fox encompassed managing and leading our content strategy with —

Ideating on blog topics based on SEO and trending topics for content marketing.
Writing blog posts.
Designing ads for paid advertisements.
Curating photos & videos as well as writing copy for all social media accounts.
Designing and creating the weekly newsletter for Artisan & Fox.

The strategy behind the content calendar for Artisan & Fox.

Creating a cohesive IG feed based on colour.

The strategy behind the blog content calendar for Artisan & Fox.

Newsletter Design

Part of my role also includes creating and designing our weekly newsletters, writing copy, and subject lines. For this particular newsletter below, I chose a festive theme as this collection launch occurred during the holiday season during the BFCM sale week.

Sample Blog Post for Artisan & Fox

Design Notes: The Beauty of Jali Architecture

The jali is a window or latticed screen carved in wood or stone by artisans. Commonly found in Islamic and east-Asian architecture, it originally developed as an architectural solution to battling extreme heat in arid climates as well as regulating light. The geometric, intricate designs of the jali has since become a symbol of beauty.