Project Management

Project Lead: Rebecca Hughes
Web Development: Jase Warner
Illustrations: Artio Design Co.

One of the major projects I worked on during my time at Artisan & Fox was the re-design and overhaul of our e-commerce site. When I joined the company, we were running on a Squarespace site. As a web platform, Squarespace is intuitive, elegant, and design-savvy, but as our sales increased and our company grew, we needed a platform with a stronger emphasis on e-commerce.

In 2021, we switched to Shopify, and I led the effort in the switch to our new platform. As an e-commerce platform, Shopify is more commerce-oriented, allowed us to offer multiple currency options for our international audience, as well as enhance our conversion rates.