Copywriting

Client: Floria Beachwear
Projects: Fall' ‘19 Campaign & Anahata Campaign
Copywriting: Rebecca Hughes

Florita Beachwear is a Brazilian brand creating sustainable swimwear made from recycled plastic bottles. In line with Florita’s ethos to activism and environomentalism, each swimsuit is 100% biodegradable. Each season, Florita expands on previous collections, showcasing new innovative swim suit designs as well as luxurious resort wear. 

Samples of Instagram captions

Samples of Instagram captions

We-want-our-beaches-to-be-clean-and-trash-free.-Thats-why-FLO-is-organising-Beach-Clean-Ups.-Want-to-help-Stay-tuned-for-more-events-coming-soon-in-Rio-de-Janeiro-2.png

Anahata was an exclusive collection developed by the creative team at Florita during the COVID-19 pandemic. In partnership with indigenous Amazon women, they developed a series of handmade kaftans and uniques with indigenous motifs handpainted by the women of the Huni Kuin tribe.

For the Anahata Campaign, I drafted the press release, the brand campaign, and wrote the social media copy for the launch. 

The Anahata Collection is available at the Florita House in Rio de Janeiro, Brazil.  

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